Nice to meet you, I'm Gal.

As a kid, I couldn't tell a story. I'd get stuck halfway, lose the thread, and never quite get across what I meant. The gap between what was in my head and what came out of my mouth was huge.

In 2021 I started studying design, and for a few years after that I designed almost everything: websites, landing pages, interfaces, banners, presentations. Then I got the chance to design six presentations for the Maccabiah over two months. That's where I realized presentations were my place. It took me a little longer to understand why.

The why came in a session with a pharma company, before an investor conference in New York. The CMO mentioned in passing that the founder had been working on this molecule for 25 years. I stopped him. "Say that again." That wasn't another fact about the company. That was the story. It became the first line of their pitch.

That's what I've done since. Design is my strong side, but before I design anything I need to know what you're trying to say. So we start with a conversation: what you want out of the meeting, who'll be in the room, and what a "yes" looks like at the end. Usually you say the strongest things without noticing you said them. My job is to hear them, put them in order, and design a deck that carries them without you having to explain it.

There's something funny about it: the kid who got stuck halfway through a story now makes a living hearing where other people get stuck.