LEARN
STRATEGY
CREATE - CREATE - CREATE - CREATE - CREATE - CREATE - CREATE

Learn

01

Framing the problem is crucial to the success of any project. In this phase I make sure I understand everything about the company, the market it operates in, who is the target audience, what are the company’s competitors and what is the the real problem we’re trying to solve.

Research
Market
Project goals
Target audience
The problem

block note with timer integrated and pen

Strategy

02

Every design project has to achieve business goals. After learning them in the first phase, I try to think of a strategy to actualise them. This phase is mostly done through workshop with you, the client. I’m a big believer of collaboration and co-creation.

Website content strategy
Brand strategy
Brand attributes
Mission, vision, values
Gap analysis
Thinking

image of a black and white brain

Make

03

Guided by a Design Thinking approach, I create multiple concepts to solve the problem we identified. However, only the real viable solution make it to you. I don’t present sketches or rough ideas, I present working solutions to the problem.

Visual Identity design
Visual direction
Wireframes
UI Design
Prototypes
Webflow Development

image of a mackbook pro 13 inches, front

Enough talking. Let’s make something great together.