Matteo Fabbiani

BRAND STRATEGY • BRAND IDENTITY • WEBSITE EXPERIENCE

Branding
Web Design
  • Problem
    Designing an intuitive and engaging interface that captures the target audience attention while ensuring it's easy to navigate.
Also making sure that the platform is build trust with both audiences, parents and children.

    Research
    We started by researching the leading marketplace websites. We wanted to gain an additional layer of understanding of both the problem we are attempting to solve and the user's needs.

    Challenges
    The main challenge was to create an environment that includes all the characteristics:
    Safety and privacy, engaging design, gamification and education.