The decision
I couldn't change what the deck said. I could control what the audience sees first, while the CEO is saying it.
The brief
An official investor presentation, published to the TASE Maya system and presented by the CEO in a live webinar alongside the company's IR team.
What I saw
The content was fixed: legal and financial review lock it before you arrive. Long, dense with data, presented live. When every slide carries equal weight, the audience reads instead of listening.
How it works
A system that carries the data
Soft-shadowed containers holding each data block. Calm, consistent, and load-bearing. It separates figures without decorating them.
Hierarchy as pacing
Every slide built around one thing to see first, so the audience arrives at each point when the presenter does.
Hebrew and English
Two RTL/LTR layouts holding the same hierarchy in both directions, not a translation.
Result
Seven projects in six months. They keep coming back.
