The decision
Not a deck for one meeting: a template the CEO runs himself, so every pitch starts from something finished instead of a blank file.
The brief
The CEO knew exactly what he wanted: a swappable template for sales meetings, so he could walk into every pitch with something on-brand instead of building a deck from scratch each time.
What I saw
He sells events himself, meeting after meeting. The work wasn't one deck. It was a system he could run alone, that stays on-brand no matter what he drops into it.
How it works
Layouts for everything a meeting needs
Locations with open dates, design options, artist line-ups, hour-by-hour schedules, galleries, with several options for each. Whatever comes up in the meeting, there's already a slide for it.
Built for a non-designer
Locked structure and preset styles. He swaps text and images without the layout falling apart.
Handed over, not just delivered
A short Loom walkthrough on how to use it: where to edit, where not to.
Result
A finished, on-brand starting point for every meeting. No more rebuilding a deck the night before.