The decision
My job was to carry an existing identity into every kind of room: partners, sponsors, logistics, a table of numbers. These are six decks within a much larger presentation effort around the Games.
The brief
Not one presentation. A stream of decks: brand partnership, categories, logistics, regions. Different rooms, no two alike.
What I saw
Materials arrived in stages, things changed along the way, and edits landed at the last minute. Beyond design, what the job needed was availability and fast turnaround.
How it works
Partnership deck for Maccabi World Union
The organization's own case, made in its brand, including the numbers, built inside the brand system rather than beside it.
Three category decks (Youth, Open, Masters)
Built so separate presenters read as one voice.
Regions deck
An org chart you could actually follow.
Partnership with Strauss
Two identities on one page, neither one losing.
Result
Every deck shipped on time, across two months of ongoing work.
The 25th Maccabiah brand was designed by Itay Blaish Studio, which also designed additional presentations around the Games.
