- 1. Understanding the Scope
- Research: I began by analyzing the existing websites to identify inconsistencies, pain points, and areas for improvement. This included evaluating navigation structures, visual design elements, and functionality.
- Stakeholder Input: Collaborated with stakeholders, including product managers, content teams, and developers, to understand business goals and user expectations.
- Competitor Analysis: Studied competitors' designs to identify industry trends and best practices.
- 2. Defining Goals
- Standardize the user experience across all seven websites while allowing for cultural and linguistic flexibility.
- Improve readability and accessibility for users speaking different languages.
- Optimize the website's responsiveness for mobile and desktop devices.
- Simplify complex navigation systems to streamline content discovery.
- 3. Redesigning Components
- Navigation:
Redesigned the navigation bar to accommodate multiple languages and ensure proper alignment and spacing, even for languages with longer words (e.g., German). - Content Layout:
Reorganized content blocks to create a more intuitive flow. Introduced scalable grid systems to adapt content seamlessly to different screen sizes. - Typography and Colors:
Selected fonts and color palettes that are accessible and legible across all languages, adhering to WCAG standards. - Call-to-Actions (CTAs):
Redesigned CTAs to be more prominent and universally recognizable, incorporating clear language for conversions. - Localization Support:
Added design elements supporting right-to-left (RTL) text for languages like Hebrew, ensuring a natural reading experience. - Performance Enhancements:
Worked closely with developers to streamline design components for faster load times.
