The decision
Many decks, many rooms, one identity that had to stay intact in all of them. One deck was for Maccabi. The rest were for the Games.
The brief
Not one presentation. A stream of decks: brand partnership, categories, logistics, regions. Different rooms, no two alike.
What I saw
An organization this size runs on decks — sponsorship, logistics, regions, category briefings. Left alone, each one drifts: a different layout, a different logic, until they stop looking like the same Games. The job was to make every room read as one organization.
How it works
A deck for Maccabi
The organization's own case, made in its brand.
Brand partnership with Strauss
Two identities on one page, neither one losing.
Three category decks
Built so separate presenters read as one voice.
Logistics
How the Games run, laid out to be read at a glance.
Regions
An org chart you could actually follow.
The work for the 25th Maccabiah was built on the beautiful brand book designed by Itay Blaish Studio.
