The decision
You don't present it in order. You navigate it. When a client asks about a sector, you're one click from the right project, mid-conversation.
The brief
Their business advisor brought us together. The firm wanted a deck for pitch meetings: case studies with a way to move between projects, matching their brand.
What I saw
A developer asks "have you done hotels?" mid-meeting, and a linear deck makes you scroll while they wait. So I proposed building it as something you navigate, not something you present in order.
How it works
Sectors as a menu
Hotels, mixed-use, commercial, offices, residential. The entry point is whichever sector the client just asked about.
Breadcrumbs on every slide
Nobody loses their place mid-meeting, including the presenter.
One card per project
Same format every time, so projects are easy to compare at a glance.
Theirs to maintain
I trained their office to add and update projects themselves.
Why not just show the website
On a website the developer leads and you follow; in a meeting it needs to be the other way around. And whoever opens a website mid-meeting looks like someone searching, not someone presenting. The deck opens exactly where it needs to, with no URL, no internet, and nothing unrelated to the developer across the table.
Status
The firm presents from the deck in meetings and updates it in-house.